The concept of automatic favorites makes it easy to grow your social media presence. All you have to do is post something and you get the favorites. It is however also necessary to look at the society and how differently the automatic option may be viewed.
Our society has a tendency to stipulate etiquette for almost each situation or area where there is a gathering of many people. Social media is also a gathering of people and thus society has various etiquette stipulations. It is important to know these so as to succeed in using twitter as part of your business strategy. Twitter etiquette for your business would require that you maintain integrity. Using automatic favorites thus would be in contrast to this. It is important to maintain customer loyalty and this is only possible if they feel that your level of integrity is not compromised.
Since the customers cannot personally meet you and evaluate your business, your social media presence needs to be a good representation of the real situation. A little lie here and there would not hurt but the use of the automatic option in excess might. My recommendation would be that you use them in moderation such that the numbers appearing on your timeline are near enough to the real numbers such that they are believable. Social media etiquette would also require that you do not buy followers.
Using the favorites raises ethical questions as you are lying to yourself and also to your followers about the favorites. If your followers figure out that they are not real, then there is a chance that they might unfollow you. Aside from that, the bought twitter favorites are not real and you know this. Even if you get about 2000 of them, you will know that they are not real and that you are not really that popular on twitter. The fake favorites may not be a worthwhile investment for you to make if you are looking at a long run solution.
The society influences a lot of our decisions. It would be detrimental to ignore the impact it has on our audiences on social media. The society views buying automatic favorites like buying friends. It just does not feel right. However, the society should not constrain you from promoting yourself online as in this arena first impressions matter a lot. If buying the favorites is what will promote your brand make sure you do it and you do it right. In such instances, it is crucial to get a package deal for all features to ensure your account grows in all sectors e.g. followers and retweets.
There are more legitimate ways to gain the favorites. This may include contests. You can ask people to favoriteone your posts as an entry to the contest. Contests often gain more popularity if they are accompanied with a hashtag. More popularity means more followers to your account. As you get more followers, you also increase the number of favorites you will be getting on future posts.