11th Season • VCU '87
Matt Ball has seen golf from all sides.
He’s played, he’s been a club professional, a teaching pro and he’s currently Virginia Commonwealth University’s golf coach. In that job, all the skills he learned come into play – along with some new ones.
“What I really enjoy,” Ball said, “is seeing kids do better as a group than they thought they could do.”
That’s where Ball’s ability to multi-task comes into play. He calls himself “a dad, a sports psychologist, a counselor, a coach. You name it.”
Golf is unique in that it is an individual sport as well as a team sport. One player can be crowned champion in a tournament. If his teammates don’t do well, the team won’t finish well. Keeping an eye on individual and team progress is a trick Ball has to ingrain in his players.
“The big thing with golf is there’s too much time to think,” said Ball, the 2008 Colonial Athletic Association Coach of the Year. “I like challenging the guys and trying to help them see things differently. I think in competition with most people, it is like their heads are in a vise. All they see is trying to get through the round in as few strokes as possible and they don’t see the risks and the rewards.
“I see things from a different perspective and I try to get them to learn to see things from a broader view – taking the whole thing into account rather than this one thing they have to pull off with this shot. You can’t worry about the ‘what ifs’ but you have to take into account the strategy and the percentage of pulling shots off. And you are playing for a team and not just yourself so if you make a mistake it does affect everybody. So make decisions accordingly. Come up with a good, solid round without too much risk but without being scared, either.”
Ball graduated cum laude from VCU in 1987 with a bachelor’s degree in marketing. He was named to the Golf Coaches Association of America’s Academic All-America team in 1987. He was good on the course, too, twice earning medalist honors.
He returned to his alma mater in 1999 to become the school’s first full-time golf coach. In between, he worked as a professional at several area clubs.
Ball’s first three teams won CAA championships, and he added a fourth in 2009. He’s coached the only two VCU individuals to qualify for the NCAA tournament (Reg Millage in 2000 and Ted Brown in 2003). His 2002 team qualified for the NCAA Championships.
He has built a program that is equipped to challenge for the CAA title regularly.
“I’m thrilled about Coach Ball being CAA Coach of the Year last season. I think it was well deserved,” said VCU Director of Athletics Norwood T. Teague. “He is passionately committed to building that program, passionately committed to those kids.
“Matt is a great golf teacher. He’s also well connected in the golf community and that helps us a great deal. I have such great trust in Matt and know he’ll always do the right thing. The future is going to be terrific.”
Ball agrees. His experience at VCU “was great. I loved it. That’s a major reason why I’m back.”
He’s seen support for the program grow in recent years and that helps his team “feel like we’re playing for more people and not just playing for ourselves and our parents. It just seems like there’s a lot more people who care.
“The bar is set a little higher. We have a very supportive athletic department.”
Regardless of the makeup of his roster, Ball will continue to focus on course management, mentally and physically. Most players come to him, he said, with well developed swings. Getting around the course and getting used to the highly competitive team aspect takes more work.
“By the time players get to this level, they have a golf swing that’s their own,” Ball said. “I try to work with their current instructors and work through them, using them to input my swing ideas and such. I try to work with players directly on course management and the short game a lot. I like to be out on the course with the guys, working on the game of golf.
“There’s no defense in golf. I say that all the time. It is basically you against the golf course. You need to come up with the total number at the end that is as efficient as possible without taking undue risk along the way.”
Ball also likes to keep his program involved off the course. The Rams are active participants with the Richmond First Tee that is part of a national program that increases children’s exposure to golf by making it more affordable and accessible. The team also works with local youngsters at a number of area clinics. Ball founded the Richmond Area Junior Interclub and, more recently, the Virginia Junior Golf Alliance that is aimed at putting programs in place to help competitive junior golfers develop at a faster pace.
A native of Fredericksburg, Va., Ball and his wife, Kim, have two sons, Matthew and Adam. Both sons are competitive golfers at the state and national levels.
• Two-time CAA Coach of the Year (2008, 2009)
• Led Rams to four CAA Championships (2000-02, 2009)
• Has Guided VCU to four NCAA Regionals (2000-02, 2009)
• Directed the Rams to the 2002 NCAA Tournament.
• Coached two CAA Players of the Year (Reg Millage, 2000; Lanto Griffin, 2009)
• The Rams have collected 17 All-CAA citations under his watch.
• CAA Championship (2000, 2001, 2002, 2009)
• Birkdale Classic (March 11-12, 2000)
• Bradford Creek Intercollegiate (March 17-18, 2000)
• First Bank Intercollegiate (Sept. 25-26, 2000)
• Treasure Coast Classic (March 16-18, 2001)
• Raines Development Group Intercollegiate (Sept. 20-21, 2004)
• ODU/Seascape Invitational (Oct. 25-26, 2004)
• Argonaut Invitational (Feb. 26-27, 2007)
• Palmas Del Mar Intercollegiate (March 9-11, 2009)
• Palisades Intercollegiate (April 13-14, 2009)